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Dynamic IP addresses change. Static IP addresses do not. This means when you have a dynamic IP address at your store, you will need some way to look that number up to connect remotely.
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In order to ensure that your computer has a unique identifier on the World Wide Web, ISPs (Internet Service Providers) issue a specific numeric code that only your computer has, similar to the way that each telephone has a unique number.
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There are a finite number of IP addresses in the world. As more and more people connect to the internet, the number of available addresses decrease. In order to work around this issue, many residential ISPs use a small number of IP addresses across multiple customers. This can be done because at any given time, not all customers will be browsing the web. Any time a customer attempts to connect to the internet, the ISP merely clears any inactive IP addresses and re-issues them to the new customer.
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Static IP addresses are important for when you want to be able to remotely connect to a location. For example, when you're calling someone else, it's not important to know your number, only the number you're trying to reach. Likewise, when you're at home trying to connect to your store, it doesn't matter what your IP address is, but you need to know what IP address you're trying to get to. All connections on the internet are through IP addresses, even to websites. However, websites are using something called Domain Servers, which convert a name directly into the IP address for you, so you don't need to know a long string of numbers to connect.
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